Red car, blue car: see where your ride ranks on the political spectrum

Pete Ryan for Business Insider

In these divided times, everything is political, from the news we consume to the fast food we binge. But consciously or unconsciously, no consumer choice says "us vs. them" more than what car we choose to drive. To get a sense of how our rides reflect our political leanings, we compared 1.7 million vehicles listed on CarGurus with the results from the 2020 presidential election. We included only counties that were strongly red or blue — those where either Donald Trump or Joe Biden won by at least 19 percentage points. Then we placed every car on a political spectrum from reddest to bluest.