Burger King is getting into the Halloween spirit. The fast food chain just introduced its first-ever Monster Menu to kick off spooky season.
According to a news release, the vamped up menu will drop on Sept. 30. “BK fans have come to expect something spirited from us during the Halloween season, and each year we try to bring even more fun to families,” said Joel Yashinsky, chief marketing officer, Burger King US&C in the release.
Yashinsky continued, “This year, we’ve dialed up the fun and flavor, not only with our ‘Monster Menu’ line-up complete with themed menu innovation, packaging and a special crown, but also with collectible buckets and Scooby-Doo toys—creating even more experiences for everyone.”
The menu will feature Halloween-themed twists on fan-favorites, such as the Jack-o-Lantern Whopper, which comes on a bright orange bun topped with black sesame seeds, Vampire Nuggets which come in the shape of fangs, Mummy Mozzarella Fries, and a Franken-Candy Sundae. Of course, there’s a special-edition meal just for kids coming too. The King Jr. Meal, featuring Vampire Nuggets is coming, too, along with a line-up of spooky collectible toys.
To make the Monster Menu drop even more exciting, guests can also leave BK with a limited-edition Monster Menu-inspired Halloween Bucket, but not until starting October 13.
BK is not the first fast food brand to get in on spooky season. McDonald’s announced it will bring back its Boo Buckets and its Halloween-themed menu this year, too. Wendy’s also introduced Wednesday-inspired Meal of Misfortune, as well as a Frosty Frights Kids’ meal.
Last year proved to be a big one for brands sinking their teeth into Halloween. Even businesses like Chipotle and Bush’s Baked Beans had a case of the seasonal scaries, as they sold costumes of their own beloved food items—many of which even turned out to be popular selections for the scariest day of the year.
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