Natasha Breen/Getty, Tyler Le/BI
Fawn Weaver has never been able to run her business without worrying about tariffs. She launched her Tennessee whiskey brand, Uncle Nearest, in 2017, right before the European Union slapped tariffs on American whiskeys and bourbons as part of a back-and-forth trade war with Donald Trump in 2018. That means Weaver's international sales strategy has been affected, basically, since "day one," she says. And because Uncle Nearest was a new kid on the block, the company didn't really have much wiggle room on prices.
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