LeBron James' Hennessy ad stunt generates buzz, but raises eyebrows among branding experts

08/07/2025, 4:21 PM
businessinsider.com

LeBron James' Hennessy ad stunt generates buzz, but raises eyebrows among branding experts

Hennessy

LeBron James pulled a big fake-out on his fans, and brand experts are split as to whether it was a good move.

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