Brands are losing interest in AI influencers — but tech gains could bring a new wave of enthusiasm

08/07/2025, 2:08 PM
businessinsider.com

Brands are losing interest in AI influencers — but tech gains could bring a new wave of enthusiasm

Getty Images; Alyssa Powell/BI

AI influencers are the latest shiny object in influencer marketing. But they're already losing their luster for some marketers.

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