I've advised ultrawealthy families for decades. The ones who stay rich do these 4 things.

• 03/16/2026, 5:59 AM
• businessinsider.com

Courtesy of Rob Mallernee

This as-told-to essay is based on a conversation with Rob Mallernee, 50, who is the CEO of a wealth management software company. He is based in North Carolina. Business Insider has verified his employment. This piece has been edited for length and clarity.