I'm a small-business owner. The tariff whiplash has me stuck in a holding pattern.

I'm a small-business owner. The tariff whiplash has me stuck in a holding pattern.

Whim Love

Vivian Hoffman founded the women's boutique chain Whim Love in 2017, which has five locations in New York and Connecticut. Most of Whim's merchandise retails for under $100. Hoffman previously served as director of merchandise resources at Century 21 and has been in the retail industry for nearly 50 years.

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