Alcohol companies have been bracing for a culture shift. Their nonalcoholic options have buoyed sales.

Alcohol companies have been bracing for a culture shift. Their nonalcoholic options have buoyed sales.

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Even before the Surgeon General on Friday warned that alcohol can cause cancer and should come with a warning label, big companies like Heineken and AB InBev — the parent of brands like Budweiser and Michelob Ultra — were preparing for a culture shift favoring nonalcoholic options.

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