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YouTube has added a 'gifting' feature to its vertical streams, ramping up the competition for livestream e-commerce
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- businessinsider.com
Illustration by Omar Marques/SOPA Images/LightRocket via Getty Images
YouTube is adding a "gifting" feature for vertical livestreams that allows users to purchase digital gifts for streamers, similar to a feature that fuels livestream sales on TikTok.
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