Small businesses are suffering, with some being forced to shutter due to Los Angeles fires
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A typical weekend for 28-year-old Olivia looks something like this: On Friday night, she'll catch a game, either in the stands or from the comfort of her couch in her home city of Philadephia. Saturday is for the girls — her book club might go out to brunch or convene at one of their houses. Sunday is for bonus activities like shopping and chores to help get ready for the week. While there might be alcohol at some of those events, Olivia won't be partaking. She's one of a growing cohort of Gen Zers who are opting out of America's drinking culture.
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