Anuj Shrestha for BI
The first Yeti coolers arrived in America in the spring of 2008. They had spent weeks at sea, traveling from a factory in the Philippines to a leased warehouse in the hills south of Austin, Texas. Molded from a single piece of plastic, the coolers were porcelain white, with two black latches that gave them the rugged, field-ready look of an old Willys Jeep.
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