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Why does X Premium cost $8? Elon Musk figured that's how much a cup of Starbucks costs.
- 06/26/2024, 12:48 AM
- businessinsider.com
Tayfun Coskun/Anadolu via Getty Images
Elon Musk approached a small circle of friends and acquaintances with little to no experience running a social media company to decide the optimal price of Twitter Blue before he landed on $8 a month — an amount he believed people usually paid for a cup of Starbucks, according to an upcoming book written by New York Times reporters Kate Conger and Ryan Mac.
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Why does X Premium cost $8? Elon Musk figured that's how much a cup of Starbucks costs.
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