Wendy's CEO got ripped for pushing dynamic pricing. It could be coming to a store near you.

Wendy's CEO got ripped for pushing dynamic pricing. It could be coming to a store near you.

Candice Choi/AP Photo; Alyssa Powell/BI

There's not much the American consumer loves more than a discount, and companies are constantly competing with each other to offer the best prices — or at least make the shopper think that they are.

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