Getty Images; Tyler Le/BI
Tokenmaxxing became the buzzy AI word du jour this spring; as summer begins the trend is already running on empty. Amazon pulled its AI leaderboard after some employees made useless AI work to game the rankings. Palantir CEO Alex Karp likened tokenmaxxing to a porn addiction, and Duolingo walked back a decision to weigh AI use in employee performance reviews. Meta and AT&T have reportedly started curbing AI use as costs skyrocket.
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