Vibe coding is becoming part of the solo business owner's toolkit

Donaven Doughty and Simon Simard for BI

When Cody Luongo left his job last year to become a freelance media consultant, he needed a way to quantify the public relations impact he achieved for his clients. He signed up for a free trial of the marketing tool Semrush, but ultimately decided he didn't want to pay between $199 and $499 a month for a subscription.