Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

02/15/2026, 6:33 AM
businessinsider.com

Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

Valvoline Global Operations

What does it feel like being a marketer about to launch the first FIFA World Cup campaign of your career?

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Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

04/15/2026, 7:33 AM
businessinsider.com
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Valvoline's top marketer explains what it's like to launch a FIFA World Cup campaign — and how he'll judge success

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