UBS launches its experiential "House of Craft" campaign in New York as Credit Suisse integration continues

Courtesy of UBS

In a SoHo townhouse in New York City, UBS launched its global "House of Craft" initiative, an experiential campaign that honors the tradition of craftsmanship. At the celebration, the Swiss-based global financial firm focused on the watch industry, gathering an array of horologists, timepiece enthusiasts, and executives to discuss the art and commerce behind fine watchmaking.