The missing piece to your successful digital transformation
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TikTok Shop's former boss on how the platform changed e-commerce forever — and how AI is leveling the playing field
- 11/29/2024, 5:02 AM
- businessinsider.com
Courtest of Teikametrics
Sandie Hawkins led e-commerce at TikTok as the video platform was working to bring its shopping product to market. She saw firsthand how TikTok has dramatically changed consumer behavior and the implications it could have for the future of e-commerce.
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