TikTok Shop's Black Friday drove $100 million in US sales and users viewed over 30,000 livestreams

TikTok Shop's Black Friday drove $100 million in US sales and users viewed over 30,000 livestreams

Amanda Perelli/Business Insider.

TikTok's second Black Friday in the US shows it's starting to drive real holiday spending, even though it remains a small fraction of overall e-commerce activity.

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