TikTok poached Amazon employees to jump-start its US business. Now it's doubling down on its Chinese roots.

TikTok poached Amazon employees to jump-start its US business. Now it's doubling down on its Chinese roots.

Getty Images; Alyssa Powell/BI

"Always day 1" is one of six core cultural principles at TikTok. The slogan, meant to inspire agility and urgency, might sound familiar. It was coined by Amazon founder Jeff Bezos.

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