This Starbucks exec quit to launch a rum brand. These 3 strategies helped him succeed — and attract investors like Howard Schultz.

This Starbucks exec quit to launch a rum brand. These 3 strategies helped him succeed — and attract investors like Howard Schultz.

Ten to One

Captain Jack Sparrow, slushy spring break cocktails, and nasty hangovers. If that's what comes to mind when you think about rum, then Marc-Kwesi Farrell is on a mission to change that.

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