This is how important the Quarter Pounder is to McDonald's — and why it will want to address E. coli issues quickly

This is how important the Quarter Pounder is to McDonald's — and why it will want to address E. coli issues quickly

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McDonald's push to revamp the Quarter Pounder in recent years — switching to fresh beef and pushing a marketing campaign complete with "I'd rather be eating a Quarter Pounder" stickers — hit a hurdle this week with an E. coli outbreak tied to the sandwich.

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