These 5 trends will shape how consumers spend their money in 2024, according to the maker of Guinness and Smirnoff

• 10/13/2023, 4:55 AM
• businessinsider.com

Sergey Mironov/Getty Images

"As financial challenges loom, consumers are re-evaluating their relationship with luxury and status," Diageo, the company behind alcohol brands including Guinness, Smirnoff, and Johnnie Walker, said in a new consumer-trends report.