The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

08/04/2024, 11:45 AM
businessinsider.com

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Timothy Norris/Getty Images for Coachella

A few years ago, influencer marketers were ditching their plans to hire celebrity content creators for brand deals in exchange for influencers with smaller audiences. Goodbye, Kim Kardashian. Hello, small-town beauty influencer.

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