The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

The influencer middle class is getting squeezed as marketers turn to superstar creators and celebs

Timothy Norris/Getty Images for Coachella

A few years ago, influencer marketers were ditching their plans to hire celebrity content creators for brand deals in exchange for influencers with smaller audiences. Goodbye, Kim Kardashian. Hello, small-town beauty influencer.

No comments

Read more