The contest to build the dominant AI-powered search engine is now being waged on college campuses

The contest to build the dominant AI-powered search engine is now being waged on college campuses

ranplett/Getty, Tyler Le/BI

As Google, Microsoft, OpenAI, and others rush to build a more powerful search engine, smaller tech rivals are trying a well-worn strategy to spur growth: using college students to help convert people into faithful users.

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