The $200 billion functional drink boom is turning into a wellness arms race

The $200 billion functional drink boom is turning into a wellness arms race

Britta Pedersen/picture alliance via Getty Images

Walk into a grocery store or scroll TikTok, and it's increasingly hard to find a beverage that's just a beverage. Instead, cans and powders promise everything from better sleep to sharper thinking to improved digestion, often all at once.

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