From boycotts to tariffs, it’s fair to say Target has had a rough year so far, and now customers may not be happy with this change to a favorite shopping perk.
Starting on July 28, the mega-retailer is altering its price match policy, which for nearly a decade, gave customers a refund if they bought an item at Target and found the identical item for less at either “Target.com, Amazon, Walmart, or with Target Circle” within two weeks of the purchase. Customers who request and receive the price match get the difference between what they paid and what the item cost elsewhere.
Going forward, the new policy will only apply to the same item bought from another Target store or the Target website, not from a competitor retailer.
How can I request a price match from Target?
To make use of the current price match policy before it ends, or to request a price match with items from other Target stores or the website for in-store purchases going forward, customers must provide proof of the lower price to Guest Services at their local Target store. For current Target.com or Target app purchases, call Guest Services at 1-800-591-3869.
Target by the numbers
As Fast Company reported, after explosive sales growth in 2021 and 2022, the mega-retailer has been flatlining. In 2023, net sales dropped $1.7 billion, or 1.6%, and declined again in 2024, though comparative year-to-year sales were up about 1% (2023 was a 53-week year).
In May, Target reported first quarter earnings with net sales of $23.8 billion, compared with $24.5 billion in 2024. The company cut its annual sales projections and said it expects a low-single digit decline for 2025, after projecting a 1% increase for sales in March. The company has a market capitalization of $48.34 billion.
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