Target customers are swapping lids on Owala bottles — and it's causing chaos in some stores

Target customers are swapping lids on Owala bottles — and it's causing chaos in some stores

Hayley Peterson / Business Insider

It wasn't so long ago that the Stanley cup was the object of desire of young women and girls, causing stampedes in Target stores and wreaking havoc across middle schools. But the trends have shifted: The colorful Owala FreeSip bottle is now the must-have water bottle for Gen Z.

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