Swatch — the parent of Longines, Omega, and Tissot — is seeing sales slump, and it's because of China

Swatch — the parent of Longines, Omega, and Tissot — is seeing sales slump, and it's because of China

John Keeble/Getty Images

Swatch reported weak sales and a major slump in operating profits in 2024, owing largely to weak demand from Chinese consumers.

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