Starbucks' CEO says letting people order coffee via mobile 'chipped away' at the brand's 'soul'

Starbucks' CEO says letting people order coffee via mobile 'chipped away' at the brand's 'soul'

: Lindsey Nicholson/UCG/Universal Images Group via Getty Images

Brian Niccol, Starbucks' CEO, said that mobile ordering "chipped away" at the brand's soul.

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