Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround — but they are 'absolutely' coming

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround — but they are 'absolutely' coming

AP Photo/Lindsey Wasson, File

Price changes are the last resort for Starbucks' CEO, Brian Niccol, he said on Tuesday's Q3 earnings call, but he won't rule them out as part of his revitalization efforts of the coffee giant.

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