Snap's CEO sets new hires up to fail on their 1st day. He says it makes them more creative.

01/24/2025, 7:14 AM
businessinsider.com

Snap's CEO sets new hires up to fail on their 1st day. He says it makes them more creative.

Justin Sullivan/Getty Images

Snap CEO Evan Spiegel says creativity starts with failure — and he makes sure new hires get there quickly.

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