Smashburger cofounder shares how he created hits like the McGriddle and Stuffed Crust Pizza— and why generational trends don't factor into R&D

Smashburger cofounder shares how he created hits like the McGriddle and Stuffed Crust Pizza— and why generational trends don't factor into R&D

Smashburger

Don't expect to find a Labubu-themed promotion at Smashburger anytime soon.

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