Sam's Club's CEO is doubling down on the experiential side of retail and naming a new CXO

12/03/2024, 6:35 PM
businessinsider.com

Sam's Club's CEO is doubling down on the experiential side of retail and naming a new CXO

Dominick Reuter/Business Insider

When Sam's Club CEO Chris Nicholas saw the news that his company had unseated perennial winner Costco as the top-rated retailer for customer satisfaction, he was understandably pleased — but not for long.

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