Sam Altman's OpenAI is paying publishers big money for content. That could be a lifeline — or blow up in their faces.

Sam Altman's OpenAI is paying publishers big money for content. That could be a lifeline — or blow up in their faces.

Alex Wong/Getty Images; Chelsea Jia Feng/BI

You've heard this one before: A big tech company is offering a lifeline to distressed media companies. It's not only writing checks, but promising to help those companies adapt to seismic change.

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