Ryan Serhant founded two apps that didn't take off but raised $45 million to help fund his third. Here's what he did differently.

Ryan Serhant founded two apps that didn't take off but raised $45 million to help fund his third. Here's what he did differently.

Crystal Cox/Business Insider

Despite Ryan Serhant's stand-out 2024, he hasn't escaped failure. In fact, after attempting to create two apps that ultimately faltered, he's onto his third — raising millions to help catapult it to success.

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