PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

08/10/2024, 5:02 AM
businessinsider.com

PayPal just opened a new ad business. The exec leading it unpacks the plan to link advertisers with its trove of transaction data.

PayPal

PayPal is set to announce the official launch of PayPal Ads on Thursday. This new advertising business looks to help marketers tap into data on the billions of transactions that take place across its payments platforms.

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