One potential reason Costco's Kirkland Signature products win over shoppers? The CEO signs off on every new item

04/11/2024, 12:31 PM
businessinsider.com

One potential reason Costco's Kirkland Signature products win over shoppers? The CEO signs off on every new item

Maria Noyen/Business Insider

Costco is well-known for offering jumbo sizes and low prices on the leading national brands.

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