One of the world's biggest booze brands invested in my non-alcoholic drink company. The key to the growing market is giving people a way to unwind.

One of the world's biggest booze brands invested in my non-alcoholic drink company. The key to the growing market is giving people a way to unwind.

Hiyo

This as-told-to essay is based on a conversation with George Youmans, cofounder of the social tonic Hiyo, a non-alcoholic beverage startup that recently partnered with Constellation Brands. It has been edited for length and clarity.

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