One marketing firm is merging AI and account-based marketing to attract new businesses. It's already achieved a 20x ROI.

Thomas Barwick/Getty Images

For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries, company sizes, and technology DNA. We've asked each of the featured companies to tell us about the problems they're trying to solve with AI, who's making these decisions internally, and their vision for using AI in the future.