Now it's Lego's turn to get on the Pokémon hype train

01/24/2025, 4:31 AM
businessinsider.com

Now it's Lego's turn to get on the Pokémon hype train

Cheng Xin/Getty Images

Lego is tapping into the groundswell of millennial nostalgia from the Pokémon franchise and giving the beloved Japanese brand a little love.

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