Nike is betting Kim Kardashian can be its next Michael Jordan

12/23/2024, 5:44 AM
businessinsider.com

Nike is betting Kim Kardashian can be its next Michael Jordan

Kevin Mazur/Getty Images for SKIMS

Nike is extending its brand lineup through a rare partnership with Kim Kardashian's Skims. It's a bet that her star power can have a similar impact as Michael Jordan has on the sportswear giant — for women.

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