NBA execs are betting its in-season tournament will ignite interest after a slow TV ratings start

NBA execs are betting its in-season tournament will ignite interest after a slow TV ratings start

L.E. Baskow/Las Vegas Review-Journal

The NBA is battling an early-season ratings slump, but league executives told Business Insider they are confident the slide will be short-lived, as the knock-out round of its second-ever in-season tournament tips off on Tuesday night.

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