My AI startup tried 'nerd-sniping' by posting math puzzles with a hidden message all over San Francisco. It worked.

02/10/2025, 11:17 AM
businessinsider.com

My AI startup tried 'nerd-sniping' by posting math puzzles with a hidden message all over San Francisco. It worked.

Felicia Tang/Exa

This as-told-to essay is based on a conversation with Felicia Tang, chief of staff at startup Exa. It has been edited for length and clarity.

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My AI startup tried 'nerd-sniping' by posting math puzzles with a hidden message all over San Francisco. It worked.

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