MSNBC is doubling down on live events as it heads into the Versant spinoff

MSNBC is doubling down on live events as it heads into the Versant spinoff

Ralph Bavaro/MSNBC

As MSNBC prepares to be hived off from NBCUniversal and reintroduce itself as MS Now, it's making sure its audience knows who it is — live and in person. The cable network aims to triple its events next year from three in an effort to diversify its business.

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