Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad

Molson Coors' CMO breaks down the 'MUSCLE' framework she says makes a great Super Bowl ad

Molson Coors

Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks — from a viral stunt to chilled face rollers.

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