Meta's head of Threads shares advice about how and when to post — as the debate swirls around engagement bait

Meta's head of Threads shares advice about how and when to post — as the debate swirls around engagement bait

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Meta has been taking heat for engagement-bait posts on Threads, but the company is sticking by comments — and the idea of posts that "drive conversation" — as a way to decide what should get recommended.

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