Meet the Gen Z 'stay-at-home son' who's selling his lifestyle as an aspirational brand

Meet the Gen Z 'stay-at-home son' who's selling his lifestyle as an aspirational brand

Courtesy of Abdullah Abbasi

First, there were the trad wives. Then came the stay-at-home girlfriends. Now, a cohort of Gen Z men who live with their parents are rebranding, too.

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