Getty Images; Chelsea Jia Feng/BI
When Kathryn Schifferle started Work Truck Solutions, a company that provides the commercial vehicle industry with inventory management, she had some of her own money and quickly raised about $400,000 from family and friends. But when she went out looking for "real money" from venture capitalists, she tells me, "I had three things going against me." She was in a rural market in Northern California. It was 2012; apps were all the rage, and she was focused on commercial trucking. "And then, of course, I was a woman, which was really the toughest part."
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