Marc Benioff-backed influencer agency Whalar Group is buying a creator startup for $20 million as M&A ramps up

03/28/2025, 10:04 AM
businessinsider.com

Marc Benioff-backed influencer agency Whalar Group is buying a creator startup for $20 million as M&A ramps up

Whalar Group

Influencer agency Whalar Group is expanding its education tools and offerings for creators by acquiring the platform Business of Creativity in a deal worth $20 million, the company told Business Insider.

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